CPG trade promotion ROI software helps consumer packaged goods companies measure and analyze the financial and sales impact of promotional activities. Trade promotions can involve retailers, distributors, products, and different promotional strategies, making it important to have a structured method for evaluating results. Businesses can use this type of software to compare promotional investment with measurable outcomes. Depending on the system, calculations may consider factors such as incremental sales, promotional costs, baseline demand, product margins, and retailer-specific performance. This can provide a clearer view of how individual promotions contributed to overall business results. CPG trade promotion ROI software can also help organizations identify patterns across previous campaigns.