To understand Essentials, it's important to first look at its parent brand, Fear of God, which was founded in 2013 by Jerry Lorenzo, a former sports marketing manager and stylist. Lorenzo entered the fashion world with no formal training, but he had a clear vision: to create clothing that merged high-end luxury with the relaxed sensibilities of streetwear and American culture. His designs were deeply personal, inspired by faith, music, sports, and his upbringing.